Nutrition · Wellness · Weight Loss — All 50 States
Nutrition Urban Care pairs registered-dietitian-designed plans with weekly 1-on-1 virtual coaching — so you lose the weight, heal your relationship with food, and keep the results for good. No fads. No starvation. Just science, served on your plate.
RDN-credentialed coaches, 1-on-1 every week
free assessments left this week
About Nutrition Urban Care
Nutrition Urban Care began in 2012 in a small clinic in Lincoln, Delaware, with one stubborn belief: most weight-loss programs fail because they're designed for the average person — and nobody is average. Fourteen years later, our dietitians coach clients in all 50 states, fully virtual, always human.
"We don't hand you a diet. We hand you a way of eating you can defend on your worst week."Elena Marsh, MS, RDN — Founder
Our Compass
The wellness industry runs on hype cycles. We run on four commitments that haven't changed since our first client in 2012.
See how we workA country where "healthy" isn't a full-time job. We picture an America where eating well is simple, joyful, and normal — where a nurse in Nevada and a family in Ohio both have a plan they can actually live with, for decades.
To put a registered dietitian within reach of every zip code — pairing honest, evidence-based nutrition with human coaching that outlasts any 30-day fad, at a price a household can actually sustain.
Food first, pills never. Honesty over hype. Progress over perfection. Every body is different, so every plan is too. And we measure success in years of maintained health — never in before-and-after photos.
Evidence before trends. Sustainability before speed. The person before the plan. And one rule we never break: never prescribe a habit we wouldn't ask our own families to keep.
Why Choose Us
Six commitments that make Nutrition Urban Care the last nutrition program most of our clients ever need to join.
Kitchens, offices, road trips, holidays — real life is the curriculum.
Every plan is designed and signed off by an RDN-credentialed coach — never an influencer's guess.
Plans use groceries you already buy, restaurants you already visit, and recipes under 30 minutes.
0%
of clients keep their results a full year after finishing — the number the diet industry doesn't advertise.
Live video check-ins that adjust your plan as your life changes — never a chatbot.
We coordinate with your physician and safely support diabetes, thyroid, PCOS and more.
A private client portal for meals, wins and prompts your coach actually reads and answers — usually within hours, not days.
No detox teas, no sketchy injectables, no 800-calorie weeks. Ever.
Work Process
A process refined over 12,400+ client journeys — designed to remove guesswork in week one and willpower by week twelve.
A free 30-minute video assessment: your history, your labs, your schedule, and your honest relationship with food. No sales script.
Day 0 — FreeWithin 48 hours, your dietitian delivers your personal nutrition blueprint — meals, portions, movement, and realistic milestones.
Day 1–2Weekly 1-on-1 sessions plus unlimited portal support. We tune the plan as your data — and your life — evolve.
Weeks 1–12At goal, we build your maintenance protocol so the results stay put. This is where 92% of our clients win long-term.
For lifeOur Services
Four pillars, one dedicated dietitian. Mix and match — your assessment decides where we start.
Every journey starts with evidence, not assumptions. A 90-minute deep dive into your health history, current labs, eating patterns, sleep, stress and movement — finished with a written nutrition roadmap delivered within 48 hours.
Scale weight tells you almost nothing. We track what actually matters — lean mass, visceral fat, body-water balance and metabolic age — with clinical-grade quarterly scans that prove your plan is working.
Nutrition timed to the body you're actually in. Our women's-health dietitians specialize in PCOS, perimenopause, pre- and post-natal needs — building meal architecture that supports hormones instead of fighting them.
Calm the gut, and everything else gets easier. Through structured elimination and reintroduction protocols, we identify your true triggers — so you end up with a longer, more varied food list, not a shorter one.
Programs & Pricing
Every program begins with a free 30-minute assessment. Pick your level of coaching; your dietitian handles the rest.
For self-starters who want expert direction.
$89/month
Our flagship weekly-coaching program.
$169/month
For big goals and demanding calendars.
$289/month
14-day satisfaction guarantee on your first month · Cancel anytime with one email · HSA/FSA eligible
Service Booking
Thirty minutes, zero pressure. Tell us where you are and where you want to be — we'll show you exactly how we'd get you there.
Secure video call with a registered dietitian — not a salesperson.
Whether or not you enroll, you'll get actionable guidance on the call.
We confirm your slot by email or phone — your choice.
Thanks, friend — your request is in. A dietitian will confirm your assessment slot at within one business day.
Reviews & Testimonials
"I'd tried every app and detox out there. Nutrition Urban Care was the first time someone actually looked at my bloodwork, my schedule, and my kitchen — and built a plan around all three. I never once felt starved."
Austin, Texas
"The body-composition scans changed everything. Watching visceral fat drop while my energy climbed kept me going. My coach adjusted the plan every two weeks based on real data, not guesses."
Denver, Colorado
"After my PCOS diagnosis I was handed a printout and sent home. My Nutrition Urban Care dietitian built a hormone-friendly plan that fit my vegetarian kitchen. My cycles are regular for the first time in years — and the scale finally moved."
Naperville, Illinois
"Perimenopause wrecked my metabolism and my confidence. The weekly check-ins felt like therapy for my plate. I sleep better, my joints ache less, and I've kept the weight off for a full year."
Portland, Oregon
"I travel 40 weeks a year. They built airport, hotel and road-food playbooks I actually use. This is the first program that survived my calendar."
Tampa, Florida
"Twenty years of IBS and 'just deal with it.' The gut protocol found my triggers in six weeks. I eat dinner without planning the nearest bathroom. That's priceless — the 14 pounds were a bonus."
Charleston, South Carolina
Questions, Answered
Every plan is written from scratch by your dietitian based on your assessment — labs, medications, schedule, budget and the cuisines you love. No templates, no recycled PDFs, no AI-generated meal spam.
No. Plans are built around regular grocery stores and normal food. If a supplement is genuinely useful — say, vitamin D confirmed by your labs — we'll say so. We never sell supplements ourselves, so our advice has no price tag attached.
Most clients report better energy and sleep within 2–3 weeks and measurable change by week 8. Our average is 1–2 lbs of fat per week — fast enough to see, slow enough to keep.
Yes, with coordination. Our dietitians regularly support clients with diabetes, thyroid conditions, PCOS, hypertension and IBS, and we're glad to work directly with your physician so everyone is on the same page.
Fully virtual over secure video, so we serve clients in all 50 states. Your portal, scan scheduling and messaging all happen online — no commutes, no waiting rooms.
A 30-minute video call covering your history, goals and what's honestly realistic. You'll leave with two concrete first steps whether or not you enroll — we've never run a hard-sell in 14 years.
Yes. Everything is month-to-month with no contracts — cancel anytime after your first month with one email, and we'll even help you export your plan and maintenance protocol.
Unlikely — restriction is exactly why diets fail. We build your favorites into the plan, portioned and timed, so food never becomes the enemy. Our clients eat birthday cake.
That's the whole point of Sustain — our maintenance protocol and lifetime alumni community are included in every program. Results that don't last aren't results.
Absolutely — household plans start at 20% off the second membership, and shared-meal planning is one of our most-loved features. Healthy households are easier to coach than healthy individuals.
Contact Us
Questions before booking? Call, write, or send the form — a real human at our Delaware office replies within one business day.
8871 Greentop Rd, Lincoln,
Delaware 19960, USA
Mon–Fri 8:00–20:00 ET · Sat 9:00–17:00 ET
Thanks, friend — we'll reply to within one business day.